You on camera, speaking to one person. 12 word-for-word scripts with matching scene ideas. Core 4 first, then 8 extras.
These four are your starting point. Film these first.
| Words to say | Scene ideas |
|---|---|
| "Hey — I'm [NAME], and this is [GYM NAME] in [SUBURB]. If you've been curious about giving us a try — let me tell you exactly what we are." | Owner to camera. Gym floor visible behind them. |
| "We're a [type of gym] built for [ICP — e.g. busy people in their 30s and 40s who want results without destroying themselves]." | Class mid-session in background — moderate intensity, coached. |
| "Every session is coached. Every member is known by name. We cap our classes at [X] people so you actually get looked after." | Coach cueing a member 1:1 during a group session. |
| "We run a [OFFER NAME] that gives you [key outcome] from week one. No guessing. No showing up and winging it." | Onboarding moment — coach sitting with new member. |
| "If that sounds like what you've been looking for — we'd love to have you in. [CTA]" | Owner back to camera. Calm close. |
| Words to say | Scene ideas |
|---|---|
| "If you live here —" | Walking past or standing in front of local landmark 1. |
| "If you shop here —" | Outside local market, main street, or shopping strip. |
| "If this is your local —" | Outside recognisable local pub, café, or beach. |
| "Then [GYM NAME] is your gym." | Cut to gym exterior or owner at front door. |
| "We're [X] minutes from [landmark/suburb]. We've been training [suburb] locals since [year]." | Class in session — people who look like the local demographic. |
| "[OFFER NAME] — [one line description]. Three sessions a week. [X] people per class. A coach who actually knows you." | Small group class, coach visible and active. |
| "If you've been meaning to start — this is the sign. [CTA]" | Owner to camera, front of gym. |
| Words to say | Scene ideas |
|---|---|
| "If you're in your late 30s, 40s, 50s — and you're doing four or five cardio sessions a week and still not seeing a change — here's what's actually happening." | Tight on face. Hold the line. No smile. |
| "When you run or cycle that often without lifting — your body breaks down muscle for fuel, loses resting metabolic rate, and holds fat around the midsection. You're training hard and getting softer. That's the mechanism." | Cutaway to treadmill or cardio equipment. Back to face. |
| "The fix is unsexy. Two to three strength sessions a week, heavy enough to actually challenge you, coached so your technique doesn't fall apart." | Cutaway to clean squat at full depth. Coach adjusting a member mid-lift. |
| "That's what changes the shape of your body after 35. Not more cardio. [CTA]" | Back on face. Flat delivery. Short close. |
| Words to say | Scene ideas |
|---|---|
| "Most gyms aren't built to get you a result. They're built to get you to sign up. And those are two completely different business models." | Tight on face. Flat delivery. No smile. |
| "A 24/7 gym makes money if you don't show up. A big-box chain runs 100-person classes with one instructor. A HIIT studio runs the exact same session whether you're 25 or 55." | Cutaway: empty treadmill row. Crowded class. |
| "These aren't bad businesses. They're just not designed to produce the outcome you actually want." | Back on face. |
| "We cap our class sizes so every person gets coached, every session. Every new member does 1:1 sessions before they step into the group. And we track progress — because accountability is what changes a body, not willpower." | Cutaway: small intimate class. Coach with new member. Coach reviewing progress. |
| "If you've tried the rest and you're ready for something actually built to work — [CTA]." | Back on face. Calm close. |
Use these once the core four are live and running.
| Words to say | Scene ideas |
|---|---|
| "Three things every body over 30 needs from a training program. Most programs skip at least one of them. Which is why they don't work." | Close on face. Hold up three fingers. |
| "One — strength through full range of motion. Not half reps. Full depth squats, full lockout on presses. This is what protects your joints for the next 20 years." | Cutaway: clean squat at full depth, slow motion. |
| "Two — progressive overload you can actually measure. If you're lifting the same weight you were lifting six months ago, your body has no reason to change." | Cutaway: coach writing numbers on whiteboard. Member loading a bar heavier. |
| "Three — recovery built into the programming, not as an afterthought. A real program tells you when NOT to train." | Cutaway: post-session stretch or mobility work. |
| "Most gyms give you one of these. Maybe two. [GYM NAME] is built around all three. [CTA]" | Back on face. Direct. |
| Words to say | Scene ideas |
|---|---|
| "[Member name or 'She/He'] had tried [X] gyms in [X] years before walking in here. The problem wasn't motivation. Nobody had ever actually looked at what they were doing." | Close on face. Let the number land. |
| "[Age]. [Life context — e.g. two kids, full-time job]. Doing five workouts a week and getting nowhere — exhausted, sore, starting to believe the problem was their age." | Cutaway: generic gym or class imagery — the places they'd tried. |
| "First session with us was a conversation. Not a workout. We cut training to [X] sessions a week, built around strength, added actual recovery in between." | Cutaway: coach and member sitting, talking. |
| "[X] weeks in, stronger than they'd been in years. [X] weeks in, the body had visibly changed. But the thing they noticed first? [Specific daily-life detail.]" | Cutaway: member finishing a session confidently. |
| [Insert CTA — invite a conversation, not a commitment] | Face for CTA. Warm, not pushy. |
| Words to say | Scene ideas |
|---|---|
| "This is what a week with us actually looks like. Because most gyms sell mystery — and mystery is why most people don't sign up." | Close on face. Cut to B-roll after the second line. |
| "[Day 1] — [session type, e.g. lower body strength]. [Duration]. Coached." | Member loading a bar, coach cueing. |
| "[Day 2] — [session type]. [Duration]." | Upper body or conditioning work. |
| "[Day 3] — [session type]. The one that brings everything together." | Full body movement or mobility. |
| "[X] sessions. Nothing more. In between — a check-in with your coach. Your numbers reviewed. Your recovery planned." | Coach 1:1 with member reviewing progress. |
| "Efficient, coached, measurable. No guessing. No grinding. [CTA]" | Back on face. Tight for CTA. |
| Words to say | Scene ideas |
|---|---|
| "Nobody selling you a gym membership will tell you this. But you shouldn't be training the way you trained at 25." | Tight on face. Slight edge. Honest, not aggressive. |
| "Your recovery window is longer. Your hormone profile is different. And the fitness industry sells 'harder' — because that's what the under-30s on Instagram want to buy." | Cutaway: intense HIIT or spin class imagery. |
| "So you try HIIT five days a week and one of three things happens. You get injured. You burn out. Or you never see the result." | Cutaway: someone looking spent or frustrated. |
| "What actually works after 40 is the opposite. Less volume. More intention. Strength over smashing yourself. Recovery as part of the program." | Back on face. Calm. Cutaway: controlled lift, coach cueing. |
| "That's what we built [GYM NAME] around. [CTA]" | Face for CTA. Calm. No hype. |
| Words to say | Scene ideas |
|---|---|
| "Three things you're probably doing wrong in the gym — and you don't even know it." | Close on face. Hold up three fingers. Slight smirk optional. |
| "Number one — you're training too often. Five, six days a week. You think more effort equals more results. It doesn't. Not after 35." | Cutaway: someone looking fatigued, slumped on a bench. |
| "Number two — too much cardio, not enough strength. You think cardio burns fat. It's not what changes your body. If your ratio's off, you're getting smaller — not leaner." | Cutaway: treadmill or cycle class. |
| "Number three — you're not actually lifting heavy. If you could do another 3–4 reps at the end of every set, that's not heavy. That's comfortable. And comfortable doesn't change a body." | Cutaway: someone doing an easy set. Then contrast: controlled heavy lift, coach cueing. |
| "If all three of those hit — you're exactly who we built this for. [CTA]" | Back on face. Calm. Direct. |
| Words to say | Scene ideas |
|---|---|
| "I'm going to tell you exactly what you get when you join [OFFER NAME]. Because most gyms make you book a tour to find out — and that's annoying." | Face to camera. Dry delivery on "that's annoying." |
| "You get [X sessions per week] — [brief description, e.g. coached strength sessions, 45 minutes, capped at X people]." | Cutaway: class in session, coach visible. |
| "You get a proper onboarding — [X] sessions before you ever step into the group, so you know what you're doing before the room is watching." | Cutaway: coach and new member, 1:1 onboarding. |
| "You get a coach who knows your name, knows your program, and knows where you left off last week." | Cutaway: coach reviewing progress with a member. |
| "[Any other specific deliverable — check-ins, nutrition, tracking, etc.] That's it. No hidden upsells. No separate fees for things that should be included." | Back on face. Flat, confident. |
| "This is what [OFFER NAME] costs: [PRICE]. This is who it's for: people who've tried the rest and want something that actually fits. [CTA]" | Face. No hesitation on the price. Say it clean. |
| Words to say | Scene ideas |
|---|---|
| "Two types of people walk in here. And they need completely different things." | Face to camera. Calm. Hold up two fingers. |
| "The first type is in their 20s, wants to push limits, compete with themselves. Great. [Honest line on whether you work with them or not.]" | Cutaway: energetic class, performance training. |
| "The second type has been active their whole life — but somewhere in their 30s or 40s, something shifted. Recovery takes longer. The old program stopped working. They're doing everything they used to do and getting half the result." | Cutaway: someone working harder than the result warrants. |
| "They're not unfit. They're just running the wrong program for who they are now. That's who [OFFER NAME] is built for." | Back on face. Deliver it like a fact, not a pitch. |
| "Because when you get the program right for this person — the results are fast. If you're type two, you already know it. [CTA]" | Face. Quiet. Let "you already know it" sit. |
| Words to say | Scene ideas |
|---|---|
| "If you've been training consistently and your body hasn't changed — the problem isn't you. The problem is the program." | Tight on face. Calm, not accusatory. Let "the problem is the program" land. |
| "A generic program doesn't know you work twelve-hour days. It doesn't know you've got three kids. It doesn't know your left knee has been playing up since 2019." | Cutaway: someone at a desk late. Someone wrapping a knee. |
| "So it gives you five sessions a week and calls it a plan. And when you can't sustain it — which nobody could — it calls that a discipline problem. It's not." | Cutaway: crowded gym floor or generic program on a phone screen. Back to face with slight edge. |
| "[OFFER NAME] is built around your schedule, your recovery, and your actual goal. Not a template. A program. [CTA]" | Cutaway: coach sitting with a member, building a plan. Face for CTA. |
