For Kaizen gym clients

What to film. How to film it.

The reels that actually bring in new members. Pick one, film it on your phone, edit in CapCut, send it to us. 60–90 minutes of filming = 6+ reels of content.

Who this is for

Gym owners who want to film content that actually brings in new members.

What you need

A phone, 60–90 minutes, and a real opinion about why your gym is different.

How to use this page

Pick a section below. Pick a reel. Film it. Edit in CapCut. Send it to us.

Start here

Four sections. Read in order.

The first two get you set up. The last two are the reels themselves — same 12 reels, two ways to film them.

The rule

If the reel doesn't say something specific, don't film it.

A mechanism. A number. A named mistake. A contrast that holds up. A real story. If it's none of those — it's fluff. And fluff costs you reach.