Get these fundamentals right once.
Every reel on this site assumes them.
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Phone at chest-to-eye height.
Never angled up.
Angled-up shots make everyone look off-balance and amateur.
Vertical 9:16.
Head and shoulders in frame.
Leave space above your head for captions.
Face a window.
Or face the brightest part of the gym.
Never film with light behind you.
Backlight kills the shot.
Use a lav mic. Or stay within 1m of the phone.
Background gym noise is fine.
Muffled speech is not.
If the audio's bad, the reel's dead — nobody watches with sound they can't hear.
Wear your branded top.
No competing logos on screen.
Every second on camera is a chance to reinforce the gym brand — don't waste it.
Film three takes of every reel.
Pick the best one in the edit.
Take one warms you up. Take two sharpens the delivery. Take three usually lands.
Talk to one person — not a camera.
Pick someone in your head. A member. A prospect. Speak to them.
Slight pause after your hook line so it lands.
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Captions on every reel.
White text on a black or semi-transparent background.
Burn them in so they play with sound off.
Most people scroll silent. No captions = no reel.
30 to 55 seconds. Never longer.
Anything past that loses the retention rate that gets the algorithm to push it.
Shorter is fine. Longer is not.
Mid-tempo. Confident.
Not hype. Not motivational.
Hype music makes serious content feel like a scam.
Confident music makes it feel like the truth.
Last 3 seconds: CTA overlay on screen.
Your offer or your call to action.
Over face, or over B-roll.
Never end a reel without telling the viewer what to do next.
For text-popping reels only.
One line at a time.
Cut to the beat of the music.
One font, throughout.
White text on a dark overlay so it's always legible.
Film these in one 30-minute session during a live class. They work across every reel on this site.
Mid-session.
Full energy.
Not overcrowded — crowded looks chaotic.
A coach cueing a member 1:1.
During a group session.
This is the coaching moment — the thing your prospect doesn't get at a chain gym.
Coach and new member, 1:1.
Sitting, talking, or walking through movement.
Signals: we look after new members before we throw them into the group.
Full range of motion.
Squat. Press. Hinge.
Close on the lift so quality is obvious.
Members tired but smiling.
A high-five or a fist bump.
The emotional payoff shot.
Members chatting between sets.
Natural. Unposed.
Community signal — more powerful than any script.
Coach greeting a member by name at the door.
The arrival moment.
Signals: we know who you are. Chain gyms don't.
Post-session stretch or roll-out.
Recovery focus.
Says: we're not just here to smash you.
Clean, professional environment.
No clutter. No dirty mirrors.
The wide shot that says: this is a serious space.
Members leaving.
Energised. Not wrecked.
Ending on a "wrecked" shot tells prospects: you're going to hate this.
Street-level shot.
Signage clearly visible.
Grounds the gym in a real place.
2 to 3 seconds walking past a local landmark.
Signals the suburb to Meta.
Helps geo-targeted ads perform better.
